Folgers Coffee is a brand of ground coffee, instant and pods produced in the United States and sold there, as well as in Asia, Canada and Mexico. It is part of the food and beverage division of The J. M. Smucker Company.
With the growing popularity of instant coffee after World War II, Folgers decided to launch their first instant coffee in 1953. Unfortunately, it did not live up to customer expectations and was later discontinued. In 1958, Folgers launched a new Instant Folgers that experienced tremendous success. The Pioneer Coffee logo showed a gold miner by a Sierra creek, and an 1852 advertisement for William Bovee's coffee and spice mill, where James Folgers got his first job in San Francisco. An original coffee barrel from J.
A. Folger & Co., which stored roasted coffee beans, was also used in the branding. Workers prepared to ship Folgers Regular Grind and the new Folgers Drip Grind, while vendors were hired to find and clean glass jars and packers struggled to make airtight lids out of waxed cardboard. During World War II, an announcement was made informing customers about Folger's updated metal-preserving packaging.
The New Orleans Coffee Roasting and Packaging Plant was also established during this time. In 1968, an ad highlighted a Folgers variety made especially for the electric percolator. Decaffeinated Folgers was introduced in the green can in the same year. In the 1980s, Folgers Crystals presented itself with the campaign “Tastes as Rich It as Looks”, while a promotional display item of a Folger temperature gauge was also used. In 2005, a Folgers Memorial Tin was sold to help with Hurricane Katrina relief efforts in New Orleans. Today, Folgers continues to roast coffee beans and has a commitment to coffee producers and drinkers around the world.
Product formulation and packaging may change over time. The success of Folgers Coffee over the years attracted the attention of Procter & Gamble, who in early 1963 acquired Folgers Coffee and began to market it nationally under the Folger's coffee brand. The five-story brick building of Folger Coffee Company at 101 Howard in San Francisco, California is the former headquarters of Folgers. The company grew rapidly, selling coffees under the Folgers Coffee brand and others depending on the grade of beans. A few years ago, The Folger Coffee Company launched a new coffee brand called “1850” to celebrate the arrival of its founder, James Athearn (“JA”) Folger, to San Francisco. In 1859, nine years after his arrival in San Francisco, JA Folger was a partner in the coffee roasting business started by Bovee. Once Frank Atha, a Folgers salesman, was able to hire two more salespeople and rent an office in Texas, it wasn't long before Folgers was number one. One of the most enduring and endearing brands in American history, Folgers Coffee has been serving great tasting coffee since 1850.
While we all know that the best part of waking up is Folgers in our cup, most of us have no idea when our favorite coffee came about. Keep reading below to learn more about America's favorite morning beer and the family behind it.
