It is part of the food and beverage division of The J, M. Most people know us through our brands. Our portfolio covers almost every category of food and beverage, offering products and services for every stage of life, every moment of the day, helping people take care of themselves and their families. Here is a sample of some of our brands. For more information, visit our Brands section.
Nescafé is a huge multinational coffee brand owned by Nestlé. In reality, a small number of the world's largest corporations control many, if not most, of the popular brands you come across every day. And the combination of products that these companies have can be surprising. For example, Mars, maker of M&M's, also operates Banfield Pet Hospitals, where you could take your dog if he ate M&M's. And many of the top brands in the pizza aisle of a grocery store like DiGiorno, Jack's and Tombstone are owned by Nestlé, which also owns Gerber baby food, as well as the chocolate treats usually associated with the brand.
While Folgers doesn't want to change its products that have always been appreciated, the company knows that younger consumers are looking for darker toasts, convenient ready-to-drink options and an exciting story. An 1880 entry shows how Folgers was the first coffee brand to have experts taste the smell and taste of grain shipments. JAB also has investments in a ton of foreign coffee, tea and hot chocolate brands through Jacobs Douwe Egberts, a joint venture with Mondelez International, and its JAB Coffee Holding division with three additional international coffee retail brands. You can find many different coffee brands on supermarket shelves, and often several brands are owned by one of the few corporate conglomerates. Smucker Company owns more than a dozen well-known brands, including Folgers, Crisco and, of course, peanut butter maker Jif.
In its most recent quarter, coffee sales fell 5% compared to the previous year, although Smucker's earnings report states that this is partly due to promotions and lower costs of green coffee beans. Folgers Coffee is a brand of ground, instant and k-cup coffee produced in the United States and sold there, as well as in Asia, Canada and Mexico. It also owns other big brands such as packaged coffee from the Dunkin' Donuts grocery store, Cafe Bustelo and Pilon coffees. Meanwhile, JAB Holding hadn't finished with its own breakfast ambitions; it also grabbed majority stakes in Caribou Coffee and Einstein Bros. Barry said that no matter what consumers are looking for - whether it's a can of ready-to-drink coffee or a bag of Folgers beans - the coffee market and legacy brands aren't going anywhere. A website is a detailed chronology of the Folgers brand which began in 1850 when 14-year-old James Folger and his brothers arrived in San Francisco from Nantucket.
While Euromonitor hasn't completed a full 1850 analysis he said it's clear that Folgers needs to convince younger consumers that a legacy brand can give them a premium coffee experience. Meyer-Hawkes said Folgers keeps up with trends and consumers with an equal mix of research and development and marketing. With several brand reinventions and new ideas throughout its history Folgers has been able to stay competitive. Folger's is dark enough to mask distracting flavors thin enough not to cover the esophagus with silty soil and therefore very cheap.
